In this post, we will see how to use .htaccess to create search engine friendly URLs. Using .htaccess, mapping dynamic pages to static address is easy and this helps search engines to index the pages fast, effective and strong.
Initially, create a file .htaccess in your favorite editor, use the rewrite rule as below to map dynamic id passing url’s to static version. Use the code and create your dynamic pages for search engines spiders
Submission to online directories still works. Contrary to the widespread rant that directories are dead, they are not. Good directories can still help you rank in Google; you just have to watch for signs of quality. You can still make a website rank for relatively competitive three-keyword-long terms with directory submissions.
One of the best signs of quality is whether a directory is found in search results. If it is, especially on Google, take it as a good sign. It’s usually worth the money to buy a link from that directory.
Directory Description and Anchor Text
Search engines are well aware that SEOs use directories to promote websites, so they’ve developed technology to spot directory submissions designed to manipulate search results. One of the biggest clues is the use of similar anchor text and descriptions on many directory listings. Some SEOs simply copy and paste a paragraph from the website, which is never good. Try varying your anchors and descriptions.
You know how important it is to score high in the SERPs. But your site isn’t reaching the first three pages, and you don’t understand why. It could be that you’re confusing the web crawlers that are trying to index it. How can you find out? Keep reading.You have a masterful website, with lots of relevant content, but it isn’t coming up high in the search engine results pages (SERPs). You know that if your site isn’t on those early pages, searchers probably won’t find you. You can’t understand why you’re apparently invisible to Google and the other major search engines. Your rivals hold higher spots in the SERPs, and their sites aren’t nearly as nice as yours.
Search engines aren’t people. In order to handle the tens of billions of web pages that comprise the World Wide Web, search engine companies have almost completely automated their processes. A software program isn’t going to look at your site with the same “eyes” as a human being. This doesn’t mean that you can’t have a website that is a joy to behold for your visitors. But it does mean that you need to be aware of the ways in which search engines “see” your site differently, and plan around them.
Despite the complexity of the web, and dealing with all that data at speed, search engines actually perform a short list of operations in order to return relevant results to their users. Each of these four operations can go awry in certain ways. It isn’t so much that the search engine itself has gone awry; it may have simply encountered something that it was not programmed to deal with. Or the way it was programmed to deal with whatever it encountered led to less than desirable results.
Understanding how search engines operate will help you understand what can go wrong. All search engines perform the following four tasks:
It is not hard to be barking up the wrong tree when it comes to getting search engine traffic because there is so much out of date information being circulated.
That is why it is always best to also learn many other traffic generation methods like viral marketing for example.
Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.
The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.
Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.
Focus your attention on the engines that will bring you the most visitors first and work your way down.
If you are currently implementing search engine optimization (SEO) for your website or are thinking about it, then this article will be worth tens of thousands of dollars for you.
Conducting effective keyword research from an SEO perspective is critical, because the next 12 months of SEO activities and investment will be focused on the words you identify before you start optimising.
The key to a successful SEO campaign is selecting keywords where a top ranking will earn you more profit per month than the cost of achieving and maintaining those rankings.
If you get it wrong, you could spend tens of thousands of dollars on achieving a top 10 ranking, only to find that the top ranking is not making you any money!
